Olympian Eileen Gu’s Marketing Power: The Risks and Rewards for Brands | WSJ
February 16, 2022 7:30 pm
From Visa to Chinese e-commerce giant JD.com, around 30 brands are riding on Eileen Gu’s popularity as a U.S.-born athlete competing for China. But her marketability could be a double-edged sword for her sponsors. Photo Composite: Emily Siu
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